I can't believe I never thought of this. I've cursed up and down at tape measures all my life because just as I was about ready to take a measurement, the little hook at the end lost its grip and came flying back. Well some genius at Stanley has made a bigger hook. And now he's probably going to make a million dollars. That could have been me, if only I'd thought of it first.
Check out more on the new and improved tape measure over at Gizmodo.